Michael "MCAT" Catanzaro

Strategic marketing executive with comprehensive experience leading global brand transformations, award-winning creative campaigns, and integrated marketing initiatives across fintech, CPG, healthcare, and financial services. Highly proficient in building high-performance internal teams and agencies, driving growth through performance creative, and launching innovative go-to-market strategies. Deep expertise in aligning brand strategy with business objectives to elevate customer engagement and brand equity at scale.

Strategic marketing executive with comprehensive experience leading global brand transformations, award-winning creative campaigns, and integrated marketing initiatives across fintech, CPG, healthcare, and financial services.

Highly proficient in building high-performance internal teams and agencies, driving growth through performance creative, and launching innovative go-to-market strategies. Deep expertise in aligning brand strategy with business objectives to elevate customer engagement and brand equity at scale.

Square
Square
Square
Square
Circle
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Circle
Triangle
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2022–2025

MONEYGRAM - Global Head of Brand & Creative (Social Media, Research, CRM)

MONEYGRAM - Global Head of Brand & Creative

(Social Media, Research, CRM)

Led global brand transformation for 1 of the world’s largest cross-border payments and fintech companies. Developed and implemented unified brand strategy across 200+ global markets and product lines (B2C, B2B, digital wallet, blockchain).

2016-2022

VITRO - Director of Client Services & Business Partnerships

VITRO - Director of Client Services

& Business Partnerships

Oversaw top client accounts across sports, healthcare, and fintech verticals. Managed integrated campaigns for brands like Adidas, ASICS, Aetna, Boston Scientific, Monster Energy, Petco, and Elevate Financial.

2006-2016

VITRO - Group Account Director / Management Supervisor - ASICS

VITRO - Group Account Director /

Management Supervisor - ASICS

Led 8-person cross-functional team across creative, digital, and media disciplines.

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Technical Skills & Experience Areas

Creative Tools: Adobe Creative Suite, Video Editing, Music Production


Business Tools: Microsoft Office, SharePoint, Slack


AI & Emerging Tech: ChatGPT, Firefly, Suno, Sora, smartly.io, Celtra, Innervate


Channel Expertise: Social Media Strategy, CRM, Podcasting